Client: Waikiki Shopping Plaza
Project: Video Ads to Increase Shopping Mall Foot Traffic
Service: Web Design
Context: Waikiki Shopping Plaza is a shopping center located in the heart of Waikīkī featuring retail stores, restaurants, and offices. Sitting in the center of famous Kalākaua Avenue, WSP retail tenants located on the first floor had an easier time getting traffic from the street into their storefronts. However, stores located on the second floor had a more difficult time, as there were no physical signage opportunities on the ground level. Team Vibe created WSP’s Video Ad campaign with the goal of increasing foot traffic for the shopping center tenants, specifically those located on the second floor. Vibe directly coordinated with key WSP tenants, directed and produced short bumper video ads, and managed WSP’s Video Ad campaign, along with other various types of campaigns.
In Action: See the video ads on YouTube